To build nationwide awareness around pure soya consumption, promote the launch of SGF Green (Plant-Based + No-Maida + No-Gluten), and increase brand visibility during April through influencer engagement, targeted promotions, and in-store experiences.

To create an energetic and inviting identity for the Soya Food Festival 2025, we strategically chose Orange as the hero color. Its vibrant and glossy finish was no accident — orange represents energy, excitement, and warmth, perfectly capturing the dynamic spirit of India’s first and largest soya celebration. The glossy texture added a premium, festive appeal, instantly grabbing attention and standing out across both digital and physical mediums.

Typography played a key role in building visual hierarchy and storytelling:

‘Soya’ was styled in a Rough Bold Font to bring a raw, authentic feel — representing purity and the unfiltered essence of plant-based food.

‘Food’ was set in Pricedown Bold, adding strength, weight, and a visual anchor to the composition. It provided structure and recall value.

For ‘Festival’, I opted for a clean calligraphy style — expressive yet simple — evoking celebration, joy, and cultural vibrance without compromising readability.

This curated blend of fonts wasn’t just aesthetic — it served to guide the viewer’s eye and emotionally connect with the brand message: celebration, purity, and innovation in every bite.

Celebrating the Purity of Soya – Pure Taste, Pure Health Introducing SGF Green – 100% Plant-Based, No-Maida, No-Gluten 10 Delicious Dishes | Live Cooking | Influencer Collaborations

To launch SGF Green, we decided on this festival and we prepared a menu of SGF Delicacies and are about to launch SGF Green, a Healthy and Flavourful meal.

All the SGF mentioned items were at 100/-, and for SGF Green, we chose 5 products to promote at 200/-.

This was a post-festival poster and standee design that will showcase our services and Benefits across all the Outlets.

Thank you