UX Writing

Coople is a staffing platform based in Switzerland. They connect companies with temporary workers through their web and iOS apps.

improve application experience for long-term jobs after negative user feedback

reduce the number of invalid applications and soften the blow of rejection

sole content designer working with 1 product designer and 1 product manager

strict design system that wasn’t built with content in mind

limited project scope and a busy design partner

advocating for CX, not just UX (creating a more user-friendly process to design around)

making a difference with limited scope

using service design and stakeholder management to improve the product beyond UX

creating my own high-fidelity wireframes to support my product designer colleague during a busy time for here

worked with stakeholders to properly define what counts as an application stage

convinced the team to make the application form mandatory to simplify the flow

added a variable label for application form time

simplified and clarified other microcopy

moved rejection news inside the app to avoid surprising the user with bad news

created a dedicated modal instead of reusing the existing job details page

empathetic, candid, challenging copy fits in with brand tone of voice

primary action button gets the user back into the app to find new opportunities (a key conversion goal for the business)