Content design - full product redesign

overhaul UX/UI of the entire Proton VPN experience on iOS, Android, MacOS, and Windows

increase engagement, conversion, and retention

optimize UX, modernize UI, and add moments of delight

prioritize content-first design and plain language principles to appeal to less tech-savvy users.

technical product with lots of caveats and edge cases

stakeholders had no prior exposure to content design

all-platform redesign: Windows, MacOS, iOS, Android, Browser.

sole content designer working alongside 1 UX researcher, 2 UX designers, 2 product owners, head of growth, developers, and localization managers

content designer and strategist working across mobile, desktop, browser, and TV

rewrote almost every string—descriptions, error messages, notifications, you name it 😅

creating significantly simpler digital experiences