Content design - full product redesign
Jordan Daley
Project
overhaul UX/UI of the entire Proton VPN experience on iOS, Android, MacOS, and Windows
Aims
increase engagement, conversion, and retention
optimize UX, modernize UI, and add moments of delight
prioritize content-first design and plain language principles to appeal to less tech-savvy users.
Challenges
technical product with lots of caveats and edge cases
stakeholders had no prior exposure to content design
all-platform redesign: Windows, MacOS, iOS, Android, Browser.
Role
sole content designer working alongside 1 UX researcher, 2 UX designers, 2 product owners, head of growth, developers, and localization managers
Why it matters
content designer and strategist working across mobile, desktop, browser, and TV
rewrote almost every string—descriptions, error messages, notifications, you name it 😅
creating significantly simpler digital experiences
Highlights
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Posted Sep 10, 2025
6-platform UX/UI/content redesign
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