Content design - full product redesign

Jordan

Jordan Daley

Project

overhaul UX/UI of the entire Proton VPN experience on iOS, Android, MacOS, and Windows

Aims

increase engagement, conversion, and retention
optimize UX, modernize UI, and add moments of delight
prioritize content-first design and plain language principles to appeal to less tech-savvy users.

Challenges

technical product with lots of caveats and edge cases
stakeholders had no prior exposure to content design
all-platform redesign: Windows, MacOS, iOS, Android, Browser.

Role

sole content designer working alongside 1 UX researcher, 2 UX designers, 2 product owners, head of growth, developers, and localization managers

Why it matters

content designer and strategist working across mobile, desktop, browser, and TV
rewrote almost every string—descriptions, error messages, notifications, you name it 😅
creating significantly simpler digital experiences

Highlights

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Posted Sep 10, 2025

6-platform UX/UI/content redesign