WOW! Smileys Veggie Nuggets Packaging & Ad Design
Guru S
WOW! Smileys – Veggie Nuggets Packaging & Ad Design
This project showcases the branding, packaging, and promotional poster for WOW! Smileys Veggie Nuggets. The concept is built around happiness and health – Smiles on the Outside, Power on the Inside.
Project Overview
WOW! Smileys Veggie Nuggets is a plant-based snack brand that brings together taste, fun, and nutrition. The design concept highlights the tagline “Smiles on the Outside, Power on the Inside”, showcasing both the joyful, playful vibe of the product and its strong protein-packed benefits.
Design Objective
Create a fun, eye-catching packaging that appeals to both kids and young adults.
Communicate health benefits (18g protein, soya protein, plant-based) clearly in the visuals.
Develop a social media promotional poster with strong offers (35% OFF) to attract attention.
Maintain a vibrant and modern visual language that matches snack-food branding trends.
Design Elements
Color Palette – Bright green + yellow for freshness, red for urgency (offer highlight).
Typography – Bold, playful fonts to reinforce happiness & fun.
Icons & Graphics – Smiley nuggets to build an instant connection with the product name.
Hierarchy – Tagline + Offer + Protein info placed upfront for immediate recall.
Deliverables
Primary Packaging Design – Front pack with logo, tagline, and nutritional highlights.
Poster Design – Promotional ad with product mockup, offer, and messaging.
Mockups – Lifestyle visuals (pack in real context).
Tools Used
Adobe Illustrator – Logo & packaging design
Adobe Photoshop – Poster & mockups
Mockup Templates – Product visualization
Conclusion
The WOW! Smileys project is a blend of creative branding + marketing communication.
The packaging establishes a fun, happy personality, while the promotional poster highlights the nutritional value and offers, making it both appealing and market-ready.
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Posted Sep 16, 2025
Designed vibrant packaging & ad poster for WOW! Smileys Veggie Nuggets highlighting fun branding, protein benefits & modern appeal.
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Timeline
Aug 20, 2025 - Aug 22, 2025
Clients
Personal Project
