Branding for a premium holiday event

For this project, I developed a sophisticated branding solution for a premium holiday event, where participants qualify for an exclusive resort experience filled with daily activities. The client’s brief requested a high-end look and feel that evokes the sense of a luxurious beach vacation. To achieve this, I simplified the original logo, refining its lines to reflect elegance and clarity. The colour palette was carefully selected, from the brand existing one, drawing inspiration from beach and summer hues to create a relaxed yet premium atmosphere. In addition, I incorporated some branding elements with a beach theme, to support the logo design. The minimalist, line-art style of these icons further enhanced the overall sophistication, while maintaining a strong visual connection to the vacation setting. This branding was used around the different resorts as well as in all the promotional materials related with the event.