Event Branding Leadership for Major Event

As the Branding Lead for an event with over 15,000 attendees, I was responsible for ensuring a cohesive and high-quality visual identity across all touchpoints. This included managing the distribution of the logo to various departments and overseeing the creation of all design elements, from social media and email promotions to sub-events, venue signage, and expo materials such as exhibition booths and interactive activities. I planned the strategic placement of branding throughout the venue, sourced production agencies, and collaborated with departments, suppliers, and the venue to ensure consistency and quality. Leading a team of designers, I managed the creation of all assets and ensured timely delivery for print. I also supervised on-site installation, provided support for last-minute requests, and coordinated the dismantling process in alignment with the event’s schedule and needs.