Pleo The Power of Icon Design in Fintech

Work can be hard. Paying for things at work shouldn’t be. That’s why Danish fintech Pleo offers smart company cards to help forward-thinking teams buy what they need to do their jobs better.This allows the finance teams to keep a close eye on expenses and gives employees more confidence in handling company expenses. With this solution, finance teams can easily monitor expenses while empowering employees to manage company expenses confidently, without the added stress of using personal funds.

Pleo's design team faced a challenge in having an inconsistent icon system that spanned across their products, resulting in visual disunity and redundancies. They lacked a process to scale the icon system as needs arose in the future.

To address this, our design team worked closely with Pleo to create a consistent icon system that reflects the company's innovative approach to financial technology and enhances user experience across all digital products.

Our process involved a deep understanding of Pleo's brand identity, values, and design language, ensuring that the new icon system aligned with the fintech’s overall vision. We then identified areas that needed improvement in the existing icon system, such as the need for consistency, scalability, and adaptability across products.

We created an icon library that encompassed Pleo's brand essence and tone, with a focus on simplicity, clarity, and functionality. We also ensured that the icons were designed with accessibility and user-friendliness in mind.

Martín Cohen Product Designer, Pleo

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