The Raum Objects Digital Showcase for Brutalist Furniture

Graphic Designer

UX Designer

UI Designer

Figma

Webflow

Full case study on our website At Studio Lenzing, we pride ourselves on our dedication to minimalistic and calm design. So when The Raum Objects, an emerging interior design brand that shares our passion for thoughtfully designed, brutalist spaces, approached us to collaborate, we felt like getting a perfect alignment on the grid.

The Raum Objects offers a collection of sculptural furniture designed by Carolin Balas Pavisic, including four chairs – each embodies a letter in the German word "Raum" – and a matching table. The pieces combine sleek design with a unique, artistic touch that invites users to interact with them creatively.

Research

PrototypingPersona creationUser journey mapping

Strategy

Brand narrativeTone of voice

Design & Production

Visual languageUI designMotion designDesign systemWeb development

Platforms

WebAR Kit

Photography Credit

Malte DibbernCarolin Balas Pavisic

Year

2023

Our design team aimed to create an immersive digital stage for The Raum Objects. To achieve this, we provided creative direction, designed and developed the website, and crafted compelling copy and a design language that effectively showcases the beauty and functionality of the brand's sculptural furniture collection. Throughout the process, we closely collaborated with founder and designer Carolin to bring her vision to life.

The final result is a website that features high-quality images and videos, 3D and AR experiences of the objects. We are proud to collaborate with The Raum Objects and bring their artistic furniture designs to a wider audience.

The team of Studio Lenzing surpassed my expectations with their exceptional work. They truly added another dimension to the experience of my work with the website’s 3D and AR features. It was a lovely collaboration."

Carolin Balas Pavisic Founder & Designer, The Raum Objects