Project Overview: PR Days "Outside the Frame" 2023 Brand Identity

The primary goal of this project was to create a vibrant and cohesive brand identity for the PR Days "Outside the Frame" 2023 conference. The client emphasized the need for a playful and colorful design that incorporates elements of learning and public relations (PR). The target audience, young students interested in PR, required a modern and approachable aesthetic.

The project encompassed the development of a comprehensive brand identity, including a logo, posters, accreditations, Instagram feed, bags, pens, thank-you cards, and certificates. The challenge was to maintain professionalism while infusing a sense of playfulness and modernity throughout the entire design.

Designed a distinctive and memorable logo that encapsulates the theme "Outside the Frame."

Created a vibrant and playful color palette that not only captured attention but also resonated with the target audience.

Selected modern and legible fonts to maintain professionalism while ensuring a contemporary feel.

Incorporated design elements that symbolize learning and PR, ensuring they align with the

conference theme.

Curated an engaging and cohesive Instagram feed, ensuring that online promotional efforts aligned with the physical materials.

Successfully struck a balance between maintaining a professional image suitable for a PR conference and infusing a playful and approachable vibe.

Ensured a seamless and consistent design language across all materials, from print to digital, contributing to a unified and memorable brand experience for attendees.

Tailored the design to resonate with the target demographic of young students interested in PR.

Effectively translated the conference theme, "Outside the Frame," into visual elements that were integrated into the logo and throughout the entire brand identity, reinforcing the core message of the event.