Role: Lead Designer (Brand + Product)

Timeline: 4 Weeks

Tools: Figma, Framer, Illustrator

Deliverables: Visual Identity, Marketing Website, UI Kit

Hyper5G is a forward-thinking telecommunications startup entering the European market, with initial rollout across Germany and the Netherlands. Their mission? To redefine how people experience mobile internet — bringing lightning-fast 5G speeds to modern users through simple, flexible, and transparent plans.

They came to me with a clean slate — no branding, no website, no visual system — just a big vision. I was brought in to craft their entire digital presence from the ground up, including a distinctive brand identity and a Framer-built marketing website that speaks directly to their tech-savvy audience.

Develop a visually bold brand system that stands out in a saturated telco space

Design a modern, conversion-optimised landing page to support product launch

Emphasise speed, freedom, and simplicity in both design and user experience

Build the full site in Framer for fast deployment and flexibility

I started with a mini brand discovery sprint — clarifying their tone of voice, competitive positioning, and user profiles. Hyper5G wasn’t trying to be another traditional telco. They wanted to feel fast, independent, and unconstrained — no contracts, no fine print, just freedom.

From there, I translated that into a kinetic, motion-inspired visual system — everything from the logo to the layout reinforced the feeling of momentum.

The identity had to signal performance, energy, and reliability — while still feeling clean and accessible.

Logo Design The final logo features a bold, minimal mark that balances power with simplicity.

The vibrant red-orange used in the symbol adds urgency and confidence, helping Hyper5G stand out in a landscape often dominated by blue-toned, conservative telco brands.

Designed a mobile-first layout with clear hierarchy and crisp visual flow

Created a frictionless pricing section that makes decision-making easy and intuitive

Used motion, hover states, and scroll-triggered elements to reinforce the brand’s kinetic vibe

Developed the final site in Framer, allowing for seamless animations and easy CMS updates for future rollouts

Hyper5G launched their MVP site on-time, ready for go-to-market across Europe

The visual identity has helped position them as a premium, no-BS alternative to legacy carriers

The site has served as a conversion touchpoint for early users and beta testers in Germany and the Netherlands

The design system supports scalable marketing and onboarding across future territories

“We couldn’t have asked for a better launch. Leslie understood the vision and turned it into something better than we imagined. People love the brand — and the website just works.” — Hyper 5G Co-founder

This was one of those dream projects — zero legacy clutter, just a fresh vision and room to build something meaningful. From early sketches to fully deployed Framer pages, I got to shape how people see, feel, and experience the Hyper5G brand. Proud of how clean and intentional this one turned out.