Maguey Melate- Branding
Héctor Moncada
Art Director
Brand Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Google Sheets
Client wanted a Craft look, artisanal, but at the same time reflecting quality and most importantly the goal was to give a lot of value to each Maguey producer.We created a really fast connection, understanding Daltons ideas was elemental to give the right style. I gave direction to this project, logo, labels, boxes, stationary, brand guidelines and printing was on my side of things. Even though the web was not designed by me, there was a bit of input, Dalton always asked a bit of my opinion about every step on the design side of things.After a year of work we got a really nice line of products. Wood boxes, cardboard boxes, marketing materials, stationary and some video graphics kept all the company in brand.
2017
