AER is a premium functional hydration brand created for environments where wellness, performance, and presentation all matter.

My role was to bring the supplied creative direction to life in Webflow and turn it into a polished, responsive experience that felt as refined as the product itself — without sacrificing the practical side of e-commerce.

I developed the site across desktop, tablet, and mobile, building a flexible system for brand storytelling, product pages, content, and conversion-focused sections. The focus throughout the build was consistency: clean responsive behavior, reusable components, precise spacing and typography, and a level of polish that matched AER's premium positioning.

A major part of the project was connecting Shopify with the Webflow front end. Purchasing and subscription functionality needed to work naturally within the experience instead of feeling like a separate storefront. I implemented and refined the Shopify flow, including product purchasing, cart behavior, and Subscribe & Save functionality.

The result is a scalable Webflow build that balances editorial presentation with real e-commerce functionality, giving AER a strong foundation for products, content, and future growth.

Webflow Development · Responsive Development · Shopify Integration · Subscription Flow · Reusable Components · Interaction Polish · QA