Refinsave Home Loans - Logo and Brand Identity by Angelica Flore

Maria Angelica Flores

Brand Designer
Graphic Designer
Adobe Illustrator
For a freelance project, I was tasked with creating a new logo for Refinsave, a sister brand of Borrow First, a finance and home loan business in Western Sydney, Australia.
Despite a 24-hour turnaround time and the challenge of working with an existing website created by another agency, I developed a logo concept, visual style guide and brand identity.
This included digital illustrations to align with the brand's visual identity, focusing on a clean, modern, and timeless aesthetic.

Logo Concept Development

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