Redesigned Instagram automation setup for
Sabina Bystrevskaia
Redesigned Instagram automation setup for Manychat, making it easier for creators and businesses to build and launch their first automation.
I worked on the experience from early concepts and user flows through detailed UI, prototyping, testing, and developer handoff.
The new experience increased activation by 6%, publishing by 9%, and MRR by 15%. It later became the default starting experience for around 70% of new users.
Full case study:
https://bsabii.com/manychat-2
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Posted Oct 1, 2026
Redesigned Instagram automation setup for Manychat, making it easier for creators and businesses to build and launch their first automation. I worked on the ...
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