Goodfact is a feel-good content platform that delivers positive, informative, and inspiring facts to uplift users in their everyday lives. Designed to counteract the negativity often found online, Goodfact curates bite-sized facts from science, nature, history, and human achievement to spread optimism and spark curiosity. The platform focuses on clean visuals, easy navigation, and a calming user experience to promote mental well-being and learning through positivity.

To create a meaningful and engaging experience for Goodfact users, I followed the Design Thinking process—a human-centered approach that helped me understand user needs, define core problems, and design a solution that feels both informative and uplifting. Each step—from empathizing with users to testing the final design—was aimed at building a platform that delivers positivity through purposeful and intuitive design.

The Goodfact project was completed over a structured timeline, covering key phases from initial research to final design. Each stage was thoughtfully planned to ensure a smooth and user-focused design process, allowing for iterative improvements and clear milestones along the way.

Users often feel overwhelmed by negative news and online content.

Lack of engaging visuals makes educational content feel boring or hard to retain.

Users struggle to find quick, digestible content during short breaks.

There’s no easy way to share positive content with others.

How do you usually consume positive or uplifting content online?

What type of content makes you feel mentally refreshed or inspired?

Have you ever felt overwhelmed by negative news? If so, how do you cope with it?

What features or design elements make a content website enjoyable for you to use regularly?

John Stone is a 25-year-old content writer from New York who loves discovering positive and inspiring content during her work breaks. She values mental wellness, clean design, and quick reads that leave her feeling refreshed and motivated.

Find quick reads during work breaks.

Tired of the constant stream of negative headlines.

Gets disengaged by cluttered or text-heavy websites.

The empathy map helped me understand the user’s thoughts, feelings, and behaviors while interacting with positive content. It highlighted what users see, hear, say, and do—revealing their need for uplifting, bite-sized facts that are easy to access and share. This insight guided design decisions to create a calming and joyful user experience.

I just want something positive to read during breaks.

Most news sites feel so heavy and negative.

I wish I could easily share good content with my friends.

I need a quick mental refresh between tasks.

This site should be simple and not cluttered.

I hope the content is actually interesting and real.

Curious and hopeful when discovering new facts.

Drained by constant negativity on other platforms.

Calm and uplifted

Scrolls through short content while commuting or on break.

Shares facts with friends via messaging.

Avoids overly wordy.

The User Flow outlines the journey a user takes from entering the platform to achieving their goal. This ensures a smooth, intuitive experience while using goodfact.

Goodfact uses clean, readable fonts and a soft, calming color palette to create a positive and stress-free reading experience.