Hsoahzga: Brand Identity
Karen Vartanyans
Hsoahzga is where tradition collides with raw modernism. Inspired by the Armenian Eternity Wheel, this project reshapes a timeless symbol through brutalist geometry—bold, structured, and unapologetic. Every sharp edge, every calculated angle, is a reflection of order within chaos.
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Posted Apr 27, 2025
Hsoahzga is an underground streetwear brand based in Yerevan, Armenia. Its underground brutalist vibe emphasizes the raw Armenian street culture.
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Timeline
Feb 1, 2025 - Feb 25, 2025
