NOOR: A Brand Identity

Noor is more than a lounge resto-bar—it’s an experience. Blending Armenian heritage with contemporary luxury, Noor creates a space where ambiance, taste, and design meet.

From branding to menu design, every element was crafted to reflect sophistication and warmth. The color palette—deep crimson, timeless black, and soft ivory—embodies the richness of fine dining and the intimate glow of candlelit conversations.

The menu itself is more than just a list of offerings; it’s a visual and tactile journey. Thoughtfully structured layouts, elegant typography, and a seamless fusion of tradition with modern aesthetics make each interaction with Noor’s branding an invitation to indulge.

This project showcases the design process behind Noor’s identity—where every detail serves to elevate the experience.

Thank you so much for taking the time to view my work! 

Your support means a lot. If you found this project inspiring, feel free to leave a like and share your thoughts in the comments—I’d love to hear your feedback. If you're looking for creative solutions or want to collaborate on a project, don’t hesitate to reach out. Let’s create something amazing together! - Karen Vartanyans