In that same circle of influence, let's say, a sports YouTuber you follow or someone you know from within the discipline, regularly shares their achievements and progress (either you follow them willingly, or you search for their information). Obviously, you follow this athlete because there are certain things you can learn from them or areas where they are further along the path that you aspire towards. You're both interested in the same thing, but at different points on the road. Maybe they get to enter into more prestigious competitions, they receive sponsored gear, their stats on Strava or Zwift are better and they have a large following on social media or influence a significant number of people. And to top it off, they're approachable and humble.