LemonChewy: Product Design & Etsy Shop
Victoria Schultz
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Posted Oct 13, 2025
Branding, design, and marketing for Lemonchewy, a printable game shop recognized as a Star Seller on Etsy.
🍋 Lemonchewy – Printable Game Brand & Etsy Launch
This project centered around creating a fun, character-driven printable game brand called Lemonchewy. I designed all brand assets, including the logo, custom typography, and product packaging, then developed an Etsy shop to bring the product to market.
The goal was to combine playful design with clear marketing strategy to attract parents and teachers looking for interactive printables. Alongside the product visuals, I produced short stop-motion videos for social media to showcase the product’s personality and boost engagement.
Tools used: Procreate, Photoshop, and Canva for branding; Etsy and Pinterest for marketing; CapCut for stop-motion editing.
Results: The shop earned Star Seller four consecutive months with consistently high reviews, repeat buyers, and strong customer engagement.