Feature ideas that can facilitate a majority of the community-learning activities on the learner dashboard itself for Airtribe and increase the completion rates of the courses.

Shortly before 2010, the newest revolutionary educational tool was the MOOC (mass online open course). This allowed anyone in the world to take free courses online and to set their own pace for going through the class.

Over time, the limitations and downsides of MOOC(Massive learning online courses) learning have become apparent and recent data has shown declining enrollment and low completion rates for these types of courses. 3-7% is the completion rate for MOOCs. To adapt, educational platforms have begun to offer students a more immersive experience known as cohort-based learning.

Source : https://www.learndash.com/do-low-online-course-completion-rates-matter/

But Why CBC’S?

Increased accountability

specific course materials - not appealing to the masses

Applied Learning

soft skills development

💡 CBC’s is the future of learning!

What does User Engagement mean for Airtribe?

Who is a Learner? - who purchases a course and has access to the dashboard - since currently, it’s an invite-only access to the dashboard.

Problem discovery 01 - If engagement is defined as a number of people just coming on the platform - discovery is what we solve for.

Problem discovery 02 - If engagement is defined as learners staying on the dashboard during the cohort - making the platform more interactive and hence increasing the engagement - more critical (after talking to Airtribe)

Features for Airtribe(CBC conducting platform) which keep the user more engaged and make learning more interactive and fun.

Primary aim -

drive more engagement

Reduces friction of moving from one app to the other

Increasing the number of learners per quarter

What is user engagement?

Why is user engagement important?

Where is user engagement happening on the internet? and How?

Is having good engagement only for a good experience or is there something else that I'm not able to see? What exactly does airtribe get out of good engagement?

Good engagement usually results in good retention and completion as well. We care about the learner experience and want the learners to make the most out of our programs. Cohort-based courses are supposed to work better than other courses and community play a huge role there.

NPS, CSAT - to measure the engagement

Why do we need good engagement?

Same as above. It helps us improve the completion rate, course NPS, and learner retention.

Is 10k designers (for now) the gold standard of good engagement?

On community (Discord) - Yes. During live sessions and projects - We have other courses where the engagement and involvement from mentors is much more.

How do you measure good engagement? Is it better completion rates? What else?

Engagement in the community, engagement in different pods, course NPS, completion rates

How much of the feature selection can be controlled by a cohort-runner? Can airtribe intervene? How much?

With our new model, we have a lot more control over the course experience. You can assume that we have full control over course experience in 80% of our courses.

User base is basically divided in 2 parts

Upskilling courses - already have a job - early to mid-20s

transition courses - beginner friendly - fairly young audience

Get the invite

fill the introduction and profile section

join the discord server/ slack

link for zoom, peer feedback, assignments and submission on airtribe

Bonding, updates, insights, feedback on assignments and dm on discord.

Scenes

Circle

Mighty Network

Maven

EducateMe

EduFlow

FreshLearners

Disco

Teachfloor

Graphy

Youtube

EdX

LinkedIn Learning

Coursera

Skillshare

Udemy

Slack

Instagram

Twitter

Whatsapp

Discord + notion

I interviewed 12 users from different cohorts in the span of 3 days.

How are you? have you had lunch or dinner?

How was your day?

How many cohorts have been a part of?

what tools do you use there?

How do other cohorts work? Are there pods in other cohorts too?

How was your cohort experience? why?

How active were you in the cohort - super-active/active/mildly active/ inactive?

Where were you the most active? In discord vc/in-text channel / in DMS?

Do you keep any channels muted? or what channel do you use the most?

what do you like the most about discord?

What made you feel most involved in the cohort?

Did you at any point feel moving to discord/zoom was a hassle?

What were your touchpoints with Airtribe during the cohort - when did you use it the most?

How often do you interact with your mentors? and mode of communication?

In the other courses that you’ve done, what made you feel more engrossed in the course?

What was the most boring/ difficult task throughout the cohort other than the assignment?

User Interview findings

Airtribe - Intermediary step for almost everything currently

💡 Now for every feature we can ask - Do we want to act as an aggregator here?

Since acting as an aggregator also brings some engagement.

If Yes - how to do it more? - also means engagement

If No - how to solve for it?

Figma Files

Community

Profile

Live sessions

Pre-recorded content

Leaderboard

Leaderboard is a great concept and a good attempt for gamification, through research I found out

💡 Motto : Smallest tweaking for the biggest impact

My solutions are divided into 2 parts

Making the existing features better

New Features

💡 Every Reward needs a Reward

Source: http://www.theknowledgeguru.com/learning-game-design-rewards-scoring/

Rewards for rewards (Leaderboard)

Also one of the things that can give more credibility is giving xps to more meaningful actions like -

Activity/ Weekly Leaderboard/ overall leaderboard

Introduction - can be on less priority

Introduction is the first step towards building anything like a community.

During the cohort users had to go back and play every video.

Playlist play video experience - like youtube

Quizes after every per-recorded session - give points to that - when getting low marks offer suggestions on resources

Although Airtribe wanted to get out of netflix mode but that’s the mental model and honestly an expectation

Taking notes while watching a lecture

Linking their notion/google docs/evernote - so that all their notes at one place

Add media in notes

Start-stop recording of interesting/value-able information and adding that to their notes

Representing of the most replayed parts of the video

share-ability for notes - private and public - points for making it public

Notice board - for all the updates

Insights on the platform itself

Voice channels

Text channel

Communication for pod on the platform itself - in the groups that already exists

Say hii to this person based on the interests/ nudge - DMs

Shifting peer feedback in the upper side after submission- currently we have too many steps to go and give peer feedback

Trending assignments / Or pinning good assignments from cohort runner - need feedback

Having an App for Airtribe

If had to give a priority then - Web first because it’s a learning software - mostly happens on desktops

Make airtribe an app - very rarely people go to google, search for something and then talk/engage in a community. It’s an extra step and adds friction

Notifications are also a very important feature, can only be done with an app - nudges the user for important things

But I also understand it’ll take a lot of bandwidth, time, money and effort to do so.