SoulVersation Social Media Page Launch

SoulVersation is a therapy and life coaching brand based in Miami that needed to build its social media presence from scratch. The account was completely new with no existing audience, content library, or engagement history. The goal was to establish credibility, grow visibility, and start attracting potential clients through organic content on Instagram and Facebook.

I took full ownership of the brand's social media, handling content strategy, creation, scheduling, community engagement, and performance tracking.

Created 4 video posts (Reels) and 8 static posts and carousels

Wrote all captions focused on connection, relatability, and driving engagement

Designed all visuals to reflect the brand's warm, professional tone

Daily engagement across Instagram and Facebook: responding to comments, DMs, and interacting with relevant accounts in the therapy and wellness space

Building relationships with followers to turn passive viewers into an engaged community

Recommended and helped set up a Google My Business profile to strengthen local search visibility and credibility

The Google Business profile already has 7 reviews, adding trust for potential clients searching locally

Starting from a brand-new account with zero audience:

Professional dashboard impressions grew from 4,500 to over 6,300

2 video posts surpassed 50 likes and 1,000 views each

12 total content pieces published (4 video, 8 static/carousel)

7 Google My Business reviews collected

Consistent posting cadence and community engagement established

The account is still in its early growth phase, and these results reflect the foundation being built for long-term, sustainable growth.