Joe Gracia - B2B Creative strategist





Overview 🔎

As a tech-savvy B2B CEO with multiple exits, Joe Gracia successfully grew $50M-$300M+ businesses with expertise in software/SaaS, distribution channels, fintech, and digital commerce in the SMB space.



Problem & Solution 🤝

Joe Gracia's own website was a very old one-page site. that just includes a simple paragraph with an image. There was no CTA's to direct the user nor a clear sitemap to navigate through the site.

Goals/Requirements: • Add Clear CTA's to direct the user to book a meeting • Improve the Website visually with better modern UI • Structured hierarchical layout to easily navigate through the site



Process 🛣

After researching and mood boarding to figure out how to add a lot of text and information in a way that it doesn't look cluttered. we with this design.





Results 🎁

A clean Modern Looking website with Clear CTA's to direct users toward booking a meeting with him.

Awais Ahmad Role: Web Designer, Web Developer