Product and Website Design for productivity AI Company

Project Overview

Adluna is an innovative technology company focused on enhancing productivity through the use of artificial intelligence tools. The project involved creating a comprehensive online platform to serve as a go-to resource for AI and productivity tools.

Key Objectives

• Design a user-friendly website that showcases Adluna's AI tools and resources.
• Create an intuitive navigation system to help users easily find and purchase digital products.
• Develop a visually appealing blog section for AI and productivity-related content.
• Implement a seamless e-commerce experience for purchasing AI prompts and tools.
• Build a user account system for personalized experiences and access to exclusive content.

Design Process

Research and Consultation:

1. Initial Consultation: Met with Adluna's team to understand their brand vision, target audience, and specific requirements.
2. Competitive Analysis: Reviewed similar industry platforms to identify design trends and opportunities for differentiation.
3. User Personas: Developed detailed user personas to tailor the design to Adluna's diverse audience needs.

Wireframing and Prototyping:

1. Wireframes: Created low-fidelity wireframes to establish the website's structure and key layout elements.
2. Prototypes: Developed high-fidelity prototypes in Figma, incorporating Adluna’s branding guidelines and user feedback.

UI/UX Design

1. Applied a modern, clean design aesthetic using a combination of sans-serif fonts like Montserrat and Lato.
2. Designed intuitive navigation with a dropdown menu for AI topics and a filter option for easy content discovery.
3. Created visually appealing product cover images and icons to denote various digital products.

Outcome:

1. Delivered a visually compelling and highly functional website that met Adluna's objectives.
2. Enhanced user experience with clear navigation, engaging content presentation, and seamless interaction.
3. Supported increased user engagement and product purchases through well-designed UI elements and intuitive workflows.
4. Established a robust platform for user account management and newsletter subscriptions.

Design Stack:

Design Tools: Figma.

Colour Palette: Adluna's brand colors

Roles and Responsibilities:

1. UI/UX Designer: Led the end-to-end design process, from initial research and wireframing to high-fidelity prototyping and final visual design.
2. User Researcher: Conducted research and usability testing to ensure the design met user needs and expectations.
3. Design Consultant: Provided expert advice on design best practices and trends to align with Adluna's goals and brand identity.

Key Achievements:

1. Successfully created a user-centric design that enhanced Adluna's online presence and functionality.
2. Achieved a cohesive and visually appealing design that aligns with Adluna’s brand and user expectations.
3. Delivered a polished, intuitive user interface that supports Adluna’s mission of advancing AI productivity tools.





SnapShots



Home page

Login Page

Ecommerce Shopping Cart Page

Product Details pAGE

Product. list page 2

Product List page 1

Prompt Details Page

Blog Pos

Blog List

Prompt List