Sunbeam Social: Interactive Social Analytics Frontend Dashboard

Sunbeam Social, an emerging lifestyle brand, wanted an engaging and user-friendly dashboard to enhance their social media analytics capabilities across Instagram, Facebook, YouTube, and TikTok. The main goal was to transform static design concepts into a dynamic, responsive, and interactive dashboard that would allow the marketing team to easily analyze key metrics and make informed decisions.

Unclear Design Guidelines: The provided mockups didn’t account for responsiveness or theme switching.

Data Overload: Identifying the most relevant metrics from four major social platforms was critical.

Tight Timeline: The new dashboard had to coincide with a major marketing campaign.

Collaborative Exploration: I worked directly with Sunbeam Social’s marketing team to determine which KPIs mattered most and outline the scope.

API Integration: I established secure connections to Instagram, Facebook, YouTube, and TikTok APIs, consolidating essential analytics in one place.

Responsive Grid System: I used a flexible layout so the dashboard adapted to desktops, tablets, and phones without compromising usability.

Theme Switching with CSS Variables: I employed custom properties for straightforward dark/light mode toggling.

Interactive Visualizations: By leveraging a JavaScript chart library, I converted raw data into clear, actionable insights.

Front-End: HTML, CSS, JavaScript

Data Visualization: Chart.js (or similar) for interactive graphs

APIs: Instagram, Facebook, YouTube, TikTok (secure endpoints)

Centralized Insights: The dashboard unified data from multiple social platforms, eliminating the need for multiple tools.

Informed Decision-Making: A single source of truth enabled more effective campaign optimization.

Time Savings: The marketing team could quickly access and act on real-time analytics.

Working on the Sunbeam Social dashboard reinforced my strengths in UI/UX design, responsive web development, and effective data visualization. This project demonstrated the ability to translate complex data across four major social channels into an engaging, user-friendly interface that directly supported strategic business objectives.