Varnfield Auto is a well established and highly successful auto dealership with a long history of excellent customer service and sustained reputation.

Vehicles on the site move fast and the company had to ensure that the customer experience for potential buyers in a crowded space had to be top-tier. When searches are performed, vehicles must be found instantly with ample information at the disposal of the customer to motivate engagement. Everything the customer needs, like calculators, forms to book a test drive or launch an enquiry has to be right at hand.

The management of new vehicles, with high quality photos, also had to be an optimized process where the sales team can function without any slowdowns or dependencies.