ProEdge Landing Page Design

Role: UI Designer & Interaction Designer Tools: Figma Skills: UI Design, Interaction Design, Landing Page Design, Responsive Design, Fitness & Wellness

ProEdge is a modern fitness brand offering tailored training and performance solutions. They needed a landing page that reflected their energetic and bold identity while driving conversions and encouraging users to take action. The goal was to create a sharp, modern interface that combines clarity with intensity—capturing the essence of performance.

ProEdge wanted a landing page that:

Stood out in a crowded fitness market with a fresh, focused aesthetic.

Communicated their value quickly through a clear and compelling layout.

Created a seamless path from curiosity to conversion.

Worked effortlessly across devices with responsive, fast-loading design.

As the UI & Interaction Designer, I was responsible for:

Designing a high-converting, bold layout that amplifies ProEdge’s identity.

Structuring information to guide users naturally through the page.

Adding subtle motion to create a sense of energy and flow.

Ensuring mobile responsiveness and consistent performance across screens.

Discovery: Understood the brand’s tone—bold, motivating, results-driven.

Wireframes: Sketched out a clear flow that would reduce friction and increase conversions.

UI Design: Brought in strong typography, confident color contrasts, and clean layouts.

Interactions: Added subtle motion and hover states to make the experience feel active and alive.

Handoff: Delivered clean, developer-ready files with full specs and notes.

Striking Visual Identity: ProEdge’s brand was brought to life through modern, confident design.

Optimized User Flow: Clear CTAs and visual hierarchy helped guide users smoothly through the page.

Responsive & Fast: The design remained sharp and effective across all screen sizes.

Conversion-Ready Layout: The structure was built to turn interest into action with minimal drop-off.