Brand identity refresh for SF Design – an automation software company offering integrated engineering solutions across mining, civil and offshore industries.
SF Design is an automation software company offering integrated engineering solutions across mining, civil and offshore industries.
Armed with a strategy of ‘expanding technical capacity,’ the visual identity for SF Design dials into the all-encompassing experience of digital software and 3D engineering.
Introducing a refined word mark with bespoke features, we've created a new symbol that comes to life in animation, representing SF Design's expanding capabilities and digital presence. The new logo forms part of a modular graphic system; using framing devices, to create bold patterns and provide space for typography and messaging.