Astrida Leather

Gavin Booyens

0

Graphic Designer

Brand Strategist

Creative Director

Adobe Illustrator

Adobe Photoshop

Figma

Project Overview

Started by a young female entrepreneur who hand-crafts stunning leather wallets, watch straps, card holders and more.
Astrida, is a lifestyle leather brand that specializes in making custom leather goods. Each item is painstakingly crafted and hand-stitched using the only finest leather and materials.
In short, Astrida creates bespoke leather masterpieces.

The Challenge

When Audrey came to me she was at a loss as to which direction she should take in her business and how to shape her brand.

The Solution

After completing a brand workshop together, we put her brand into words and set about translating it into a tangible brand design. Combining eastern influence with modern design and aesthetic.
The result was a beautiful brand identity she could use to market her high-end products for years to come.
Logo and colors
Stylescape and product styling
Product photography
Product and lifestyle imagery
Logo stamp
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Posted Apr 14, 2021

Crafting a beautiful identity for a handcrafted leather brand based in Singapore.

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Graphic Designer

Brand Strategist

Creative Director

Adobe Illustrator

Adobe Photoshop

Figma

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