Astrida Leather

Gavin Booyens

Graphic Designer
Brand Strategist
Creative Director
Adobe Illustrator
Adobe Photoshop
Figma

Project Overview

Started by a young female entrepreneur who hand-crafts stunning leather wallets, watch straps, card holders and more.

Astrida, is a lifestyle leather brand that specializes in making custom leather goods. Each item is painstakingly crafted and hand-stitched using the only finest leather and materials.

In short, Astrida creates bespoke leather masterpieces.

The Challenge

When Audrey came to me she was at a loss as to which direction she should take in her business and how to shape her brand.

The Solution

After completing a brand workshop together, we put her brand into words and set about translating it into a tangible brand design. Combining eastern influence with modern design and aesthetic.

The result was a beautiful brand identity she could use to market her high-end products for years to come.



Logo and colors



Stylescape and product styling



Product photography




Product and lifestyle imagery




Logo stamp



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2021

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