This project aimed to create a captivating 3D-style video edit for IKEA, designed to highlight the brand's dual identity as the world’s largest furniture retailer and one of the top 50 restaurant chains globally. The goal was to blend these two seemingly contrasting aspects into a cohesive and engaging narrative, using innovative 3D animation techniques.

The project was developed for IKEA, a brand known for its distinctive approach to retail and dining. The objective was to showcase IKEA's global influence in both furniture and food, capturing the brand’s uniqueness and wide-reaching impact.

The challenge was to creatively convey this duality without losing the viewer’s attention or the core message. The solution was to use 3D animations to bring the story to life using creative visuals. The use of 3D elements added depth and realism, making the transitions visually engaging. This approach allowed for a dynamic representation of IKEA's versatility, capturing the viewer's interest while conveying the brand's unique strengths.