The objective of this project was to create a visually engaging commercial for a shoe, showcasing its unique design features and colorways using advanced 3D animation techniques in After Effects.

This was a personal project undertaken to enhance my skills in 3D animation and to experiment with the new feature in After Effects that allows for the importing and animating of 3D models. The goal was to create a high-quality commercial that could serve as a portfolio piece to demonstrate my capabilities in video editing and motion graphics.

The main challenge was to effectively utilize the new 3D model animation feature in After Effects to create a realistic and appealing showcase of the shoe. Additionally, the project aimed to combine this with dynamic sound design to create an immersive experience for the viewer.

I experimented with various animation techniques to highlight the shoe’s features and colorways & integrated sound design to enhance the visual elements and create a cohesive commercial.