L'Occitane
Toni Sabato
I had the privilege to create a brief social media video that embodies the charm and authenticity of Provence while also highlighting the timeless sophistication and values of L'Occitane.
At the heart of the creative process was the endeavor to recreate the rural side of Provence through the lens of the video. Color grading played a crucial role in realizing the vision. I wanted to infuse the video with a warm and inviting atmosphere that reflected the sun-kissed landscapes and rustic charm of Provence.
In parallel, I sought to incorporate the characteristic look and feel of L’Occitane into every frame. The brand’s commitment to natural ingredients, eco-consciousness, and sensorial experiences became the guiding principles of my storytelling. My ultimate goal was to create a short social media video that not only captured the allure and authenticity of Provence but also celebrated the timeless elegance and values of L’Occitane.
The Stats 💯
Timeline: the project was realized by me within a day My Deliverables: Video
