At the heart of the creative process was the endeavor to recreate the rural side of Provence through the lens of the video. Color grading played a crucial role in realizing the vision. I wanted to infuse the video with a warm and inviting atmosphere that reflected the sun-kissed landscapes and rustic charm of Provence.

In parallel, I sought to incorporate the characteristic look and feel of L’Occitane into every frame. The brand’s commitment to natural ingredients, eco-consciousness, and sensorial experiences became the guiding principles of my storytelling. My ultimate goal was to create a short social media video that not only captured the allure and authenticity of Provence but also celebrated the timeless elegance and values of L’Occitane. 

Timeline: the project was realized by me within a day My Deliverables: Video