Mawraa – Urdu Poetry WordPress Site

Project Overview: Mawraa is a digital platform focused on promoting Urdu literature, including poetry, blogs, quotes, and Mawraa TV (a video-based section for visual poetry content). The objective was to deliver a clean, fast, and content-driven WordPress website that aligns with the client’s Figma design.

Development Process: The client provided a detailed Figma design, which I implemented using Elementor Pro to ensure full design accuracy and responsiveness across devices. I used Advanced Custom Fields (ACF) and Custom Post Types to manage structured content like poetry, authors, and video entries.

To ensure optimal performance, I integrated several key tools:

WP Rocket for caching and performance optimization

Smush Pro for image compression and lazy loading

Asset CleanUp to reduce unused CSS/JS

Cloudflare CDN for faster global delivery

The site is SEO-optimized, mobile-friendly, and designed to handle future content expansion seamlessly.

WordPress

Elementor Pro

ACF (Advanced Custom Fields)

WP Rocket, Smush Pro, Asset CleanUp

Cloudflare CDN

Custom Post Types

Fully Responsive Layout

SEO-Optimized Structure