Madsen Cycles – Shopify Premium Family Cargo Bike

Title: Madsen Cycles – Custom Shopify Website for Electric Cargo Bikes

Long Description: Madsen Cycles is a leading brand in the family cargo bike space, known for their electric bucket bikes that combine functionality, safety, and fun. I developed their Shopify website with a focus on clean design, conversion optimization, and mobile-first responsiveness. The goal was to present their unique DK2 cargo bike in a way that builds trust, communicates safety, and simplifies the buying journey for families.

The design was translated into a custom Shopify theme, fine-tuned for performance and brand storytelling. I implemented tailored sections to showcase product features, safety certifications, and customer testimonials, all managed via Shopify’s intuitive admin interface.

We used custom Liquid code to enable dynamic product presentation, and integrated Shopify metafields to power product highlights like cargo capacity, battery range, and configuration options. The store is fully optimized for speed, SEO, and mobile conversions, including sticky CTAs and fast-loading image galleries.

Shopify Theme Kit – for theme development and version control

Liquid – for custom Shopify logic and dynamic sections

Shopify Metafields – to add custom product data and enhance PDPs

PageFly (or Shogun, if client preferred drag-and-drop) – for marketing landing pages

Klaviyo – for email automation and popups

Shopify Apps:

Google Tag Manager & GA4 – for conversion tracking

Hotjar – for heatmaps and UX improvements

JSON-LD for SEO – structured data for better product visibility