UENA Coffee Visual Identity & Brand System

UENA Coffee was born from three coffee lovers who have spent over ten years exploring beans, brews, and flavors. Along the way, they discovered one simple truth: taste is relative. For some, “delicious” means bold and bitter; for others, smooth and sweet. There is no single rule—coffee is always enak in its own way.

The challenge was to capture this idea visually. Our solution was a mascot logo: a cheerful coffee cup with splashes that symbolize ideas flowing freely from each person’s mind. This playful identity celebrates individuality, showing that every sip of coffee tells a personal story.

With a complete set of brand guidelines, packaging, social media templates, and signage, UENA Coffee now has a clear foundation for its journey ahead. More than a brand, it’s an invitation to enjoy coffee the way you define “delicious.”