Product Design Thinking: The project followed a user-centered approach, focusing on the needs and pain points of target personas.

Design Sprint: A condensed design sprint was conducted to rapidly brainstorm, prototype, and test core website functionalities.

Competitive Analysis: Existing portfolio websites of successful designers and agencies were analyzed to identify best practices and potential differentiators.

Persona Building: Two key personas were created:

UX Design & Development: Figma was used for the initial design, leveraging its intuitive interface for rapid prototyping. Framer then translated the design into a fully interactive website with the potential for animations and micro-interactions.

Balancing aesthetics with functionality: Striking the right balance between showcasing design skills and providing clear information about services was crucial.

Catering to diverse user needs: The website needed to appeal to both startup founders and design professionals with potentially different expectations.

Ensuring seamless user experience: Responsiveness and intuitive navigation were prioritized to ensure a positive experience across devices.

Clear and concise content: The website utilized concise and impactful language to highlight the designer's skills and experience.

Targeted project showcase: Portfolio sections were tailored towards each persona, showcasing relevant projects and skills.

Interactive elements: Subtle animations and micro-interactions were implemented using Framer to enhance user engagement.

Responsive design: The website was designed to adapt seamlessly to different screen sizes and devices.