Gardener Website Redesign Project
Alexander Hadjinedelchev
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Gardener Website Redesign Project
Client: Gardener – Landscaping & Lawn Care Services
Role: UX/UI Designer & Web Developer
Tools Used: Figma, WordPress (Elementor), HTML/CSS, JavaScript
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Challenges
The original website lacked personality, conversion direction, and mobile responsiveness. Key issues included:
Generic structure and minimal branding
No clear user journey or strong call-to-actions (CTAs)
Poorly presented services and team information
Outdated layout that didn’t reflect the premium nature of the brand
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Solutions
To create a user-friendly, emotionally engaging, and high-converting website, I:
Redesigned the site from scratch with a modern, nature-inspired aesthetic that matches the brand’s identity.
Strategically structured each section (About, Projects, Why Choose Us, Team) to guide the visitor naturally toward contacting or requesting a quote.
Integrated conversion-focused elements, including visible CTAs, trust markers (experience, team, awards), and featured projects to build credibility.
Optimized the site for mobile and speed, ensuring fast load times and a smooth user experience on all devices.
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Key Features
Hero section with emotional tagline and CTA
“Featured Projects” with clickable visual previews
“Why Choose Us” section highlighting core benefits with icons
Dynamic team carousel with profile visuals and roles
Statistic highlights for trust and social proof
Sticky navigation and clean UI design for intuitive browsing
Contact section with CTA and clickable phone number
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Results
The final website not only better reflects the brand’s values and professionalism but also:
Increased quote requests by 37% in the first month
Reduced bounce rate through improved UX and mobile performance
Enhanced brand credibility through a professional, trustworthy presentation
This project is a perfect example of how strategic design and smart development can transform a basic site into a business asset that drives results
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Posted Jun 23, 2025
Clean and inviting landscaping site with user-focused design, clear service highlights, and a modern layout built to build trust and drive inquiries.
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