Brand Identity & Packaging for a Jewelry Brand

After working on nearly 20 design projects this past half-year - many of them under NDA - I felt the need to create something personal. A space where 
I could fully explore my style, experiment with tools like generative AI and design without limitations 
or expectations.
 Before I became a designer I was a model. And 
the shoots I loved most were always for jewelry brands. Not because of beauty of the pieces, 
but because of the atmosphere - the intimacy on set, 
the attention to detail and especially the women behind the brands. I always admired their creative energy and how personally they treated their work. Back then, I was part of the image - but not the story. With Moneté I wanted to create that story. 
To build an entire world around the jewelry. 
A brand that isn’t just seen, but felt.
 I imagined the tactile experience of holding the box for the first time. The sound of the unwrapping. 
The slow reveal. The emotion of it.
 Moneté is a fictional brand, but its story is real. Inspired by a moment in Zurich and shaped 
by years of observing and admiring beauty from behind the scenes, this project is my way of telling 
a tale I’ve wrote.