Branding for a horse riding school

Overview

Schola Equestris is an extraordinary school specialising in ancient martial equestrian arts such as horse fighting and jousting. Experience the thrill of time-honoured traditions and strengthen the powerful bond between rider and horse.

Challenge

The aim is to establish a consistent market presence by appealing to a well-defined audience and conveying a sense of sophistication, historical tradition and exemplary service through compelling visuals and resonant messaging.

Solution

In the logo design, I decided to combine elements from the 15th-17th centuries with modern minimalism. I deliberately depicted a shield, symbolising the protective role of knights and their connection to royal families. To honour the tradition of equestrianism, I included a horseshoe to symbolise luck and the importance of horses. Finally, the helmet represents the courage and skill of the knights engaged in jousting.

The colour palette was carefully chosen for its historical significance and psychological impact. Dark green symbolises nature, growth, stability and tradition. Deep brown signifies stability, strength and groundedness, while linen reflects the timeless elegance, authenticity and warmth of the equestrian partnership.

These carefully chosen colours create a visual metaphor for the enduring values of equestrian tradition and the deep bond between rider and horse.