Convertly is a fictional SaaS tool that helps e-commerce brands improve their conversion rates using AI-powered analytics. This project was created as a way to explore how thoughtful landing page design can drive engagement and conversions.

The goal was to design a clean, modern landing page that quickly communicates what the product does, builds trust, and nudges users toward a free trial.

- Communicate value clearly above the fold

- Showcase the product with a dashboard preview

- Build trust with testimonials and client logos

- End with a strong, clear CTA

This wasn’t just about clean visuals — the layout was built to support real user decisions:

- A benefit-led headline immediately explains the product’s value

- The main CTA appears early and repeats for easy access

- Social proof (used by 4,000+ companies) reinforces credibility

- Pricing tiers help users self-select with minimal friction

- The overall layout is scannable, mobile-ready, and trustworthy

This case study shows how clear messaging, smart layout, and subtle hierarchy can help a landing page do more than just look good — it can guide users to act. It was also a chance to practice building something structured and conversion-ready from the ground up.