Hero Redesign (Website Refresh)

Colindale Lets is a North London estate agency with a strong offline presence but an outdated online experience. Their original website hero lacked clarity and didn’t reflect the warmth or professionalism expected by today’s property seekers. The redesign focused on creating a first impression that builds trust and drives immediate action.

Background image didn’t support the goal — a dramatic building shot that looked more like an architectural firm than a letting agency.

Too many CTAs, no direction — visitors were met with four competing buttons, none guiding a clear next step.

Brand-first messaging — “Colindale’s No.1 Estate Agency” focused on the business, not the user’s needs.

Key actions were hidden — search and scheduling were tucked away in the top corner or behind small icons.

Headline reframed to focus on the user: “Let’s help you find the perfect home in Colindale.”

Prominent search bar added — encourages immediate engagement and supports the core user task.

Updated visual — warm, inviting interior aligns with the emotional goal of finding ‘home’.

Navigation simplified — key actions like “Schedule a Viewing” are now clearly visible and accessible.

Overall vibe modernized — typography, spacing, and layout now reflect a trustworthy, customer-focused brand.

This hero redesign is positioned to reduce bounce rate and drive higher engagement from the moment users land on the page. It supports both brand perception and user action — all within the first 5 seconds.