East Enders

East Enders Sports Hub (legally known as East Enders Cricket Foundation Limited) is a passionate and professional Sports Incubation Hub with a core mission to identify, nurture, and professionalize sports talent, ultimately using the power of sports to fight poverty in the low regions.

Their approach is holistic and inclusive, serving four key groups:

The sports person - for whom they are a launchpad to turn dreams into reality.

Their families - who find in them not just a partner, but a supportive and trusted family.

The fans and wider community - who enjoy a vibrant experience of fun, adventure, and healthy living through our activities.

The founders and stakeholders - for whom East Enders is a hub of boundless possibilities and impact.