Brand Identity Design for Repleo Hydration Stick Packs

Repleo is a DTC hydration brand for active people and health optimisers. Strictly performance-oriented, the brand produces powdered stick packs with a specific high-sodium formulation (1000mg Sodium, 300mg Potassium, 80mg Magnesium). The hydration stick packs are zero-sugar, clean, and designed for daily habit formation.

The brand needed to feel premium and effective, something that looks right in a CrossFit gym or on a bio-hacker's desk. It would have the modern appeal though and not be too scientific. Rooted in chemistry, the brand leans into the hexagon shape, representing the crystalline structure of salt (Sodium Chloride), which is the hero ingredient of the product. The goal was to take this geometric, scientific foundation and turn it into a modern, recognizable brand mark.

The brand identity is designed to signal "premium efficacy" to the health-active person, but be accessible enough to the mainstream gym-goer who aspires to that lifestyle. A daily lifestyle habit to enhance hydration throughout the day, not a sterile medical supplement or an aggressive "bodybuilder" product.