Le Walk is an immersive, location-aware audio guide that transforms the way people experience cities. Instead of rigid tour groups or overwhelming maps, users explore at their own pace while discovering rich, locally rooted stories through expertly produced audio. With its soft-launch in Paris, Le Walk brings history, culture, and curiosity directly to travelers’ ears, starting exactly where they stand.

This submission includes two initial poster concepts responding to the creative brief. Both are designed to attract and activate users by showcasing the core product benefits: personalized storytelling, flexible exploration, and local insight.

Creative Direction: This poster is custom-designed (not based on a template) to create a visually captivating and highly expressive look. The cutout collage style, featuring iconic Paris landmarks like the Eiffel Tower, Sacré-Cœur, Metro signage, and Notre-Dame. reflects Le Walk’s brand aesthetic and playful tone. The addition of a modern, curious traveler with headphones brings the audio experience to life and makes the user the protagonist of their own Paris story. Purpose: This concept works as a general awareness piece, attracting curious, independent travelers who want a deeper, more personal way to experience the city.

Creative Direction: This location-based poster is designed to blend seamlessly with its environment , while offering a moment of disruption through a bold arrow overlay (signaling “something starts here ) and an engaging headline. The layout is clean, modern, and practical, incorporating a QR code and App Store badge for immediate interaction. It aligns with the brand's understated but clever tone. Purpose: This poster is built as a location-aware template, easily adaptable for other landmarks around Paris. Its structure makes it perfect for scaling and quick customization, while the tone stays playful and intelligent.