Creative Direction:
This poster is custom-designed (not based on a template) to create a visually captivating and highly expressive look. The cutout collage style, featuring iconic Paris landmarks like the Eiffel Tower, Sacré-Cœur, Metro signage, and Notre-Dame. reflects Le Walk’s brand aesthetic and playful tone. The addition of a modern, curious traveler with headphones brings the audio experience to life and makes the user the protagonist of their own Paris story.
Purpose:
This concept works as a general awareness piece, attracting curious, independent travelers who want a deeper, more personal way to experience the city.