Tageszentrum — Poster Design

Project: Promotional Poster Series – Tageszentrum Mira Client: Tageszentrum Mira – Part of sozialsinn.de Location: Bielefeld, Germany

I created a vibrant series of promotional posters for Tageszentrum Mira to capture the heart of what the center offers: care, community, and joy for seniors. These designs were built to stop viewers in their tracks, spark an emotional connection, and make it effortless to take the next step.

Creative Approach The concept blended warmth and clarity. I combined bold headlines with uplifting photography of real human moments – laughter, activity, and connection – to showcase the center’s spirit. A consistent red-and-white palette reinforced the brand identity, while carefully placed icons and text blocks guided the eye naturally toward the contact details.

Inspire trust through authentic, relatable imagery.

Reinforce the brand with consistent color, typography, and logo placement.

Speak directly to both seniors and their families with empathetic, memorable messaging.

Drive action via clear calls-to-action and prominently displayed contact information.

Result The final posters deliver more than just information – they tell a story of togetherness and care. Positioned in the community and online, they invite people to imagine a day at Tageszentrum Mira as a day spent in good hands. Feedback from the client highlighted the positive response from visitors and increased inquiries following the campaign launch.