Tageszentrum — Poster Design

Project: Promotional Poster Series — Tageszentrum Mira Client: Tageszentrum Mira — Part of sozialsinn.de Location: Bielefeld, Germany

I designed a series of promotional posters for Tageszentrum Mira, a senior day-care center focused on community, activity, and daily care. The posters needed to speak to two audiences at once: seniors themselves and their families making care decisions.

The concept paired bold headlines with real photography of human connection: laughter, activity, togetherness. A consistent red-and-white palette carried the brand across every piece, while icons and structured text blocks guided the eye toward contact details and calls to action.

Build trust through authentic, relatable imagery

Reinforce the brand with consistent color, typography, and logo placement

Speak to both audiences with empathetic, clear messaging for seniors and families

Make the next step obvious with prominent contact information and calls to action

The final posters were designed for both physical placement in the community and online use, giving Tageszentrum Mira a cohesive campaign presence across touchpoints.