Casa Luce - Brand Identity & Website

Marie, Founder, Casa Luce

Casa Luce is an interior design and decoration studio founded by Marie, based in Caluire-et-Cuire, just outside Lyon. The studio works with private clients and businesses across four areas: homes, workspaces, events, and home staging, coordinating tradespeople from initial design through to the finishing touches. In a field where aesthetics speak for themselves, Casa Luce needed a brand image that matched the quality of its work. The challenge was twofold: establish a visual identity that felt both warm and exacting, and build a website that could present a broad offering without making it confusing, while making visitors want to talk about their project.

We ran the project in two complementary parts, delivered in 12 days.

Visual identity: a warm palette built around chocolate, brown, and peach tones, and a type pairing that combines a handwritten script for headings with a clean sans-serif for body text. The identity was carried through to the business card.

Framer website: a homepage structured around the studio's spirit, its four areas of expertise (Living, Working, Hosting, Enhancing), a six-step approach, and an FAQ. A guided contact form qualifies each inquiry by client profile, type of space, size, and budget.

3DH Studio also handled the launch: domain name, professional email address, SEO tags, structured data, legal pages, and mobile optimization.

Casa Luce now has a consistent identity across all its materials and a website that clearly presents the full scope of its services. Delivered in 12 days, the project allows the studio to present itself online with an image true to its positioning. The guided form sends over pre-qualified inquiries, making the first conversation with each prospect easier. Built on Framer, the site remains easy to update, especially to add upcoming projects and testimonials.