Jackson Menezes is a digital marketing specialist focused on local businesses in Brazil. He needed a landing page that practiced what he preaches: a high-converting, trust-building page designed to turn local business owners into clients.
The Solution
I designed and developed a conversion-focused landing page that sells marketing services the same way Jackson sells his clients' businesses.
Structure & Conversion
Hero with a clear, benefit-driven headline: "Be the first to show up when your client searches on Google"
Three service sections with clear deliverables: paid traffic management, website creation, and Google My Business optimization
Each service with bullet points explaining exactly what the client gets
"Is this for you?" qualification section to filter ideal clients
Social proof carousel with real client testimonials and screenshots
"Who is Jackson Menezes?" section building personal authority
Single, focused CTA throughout: WhatsApp contact
Design & UX
Clean, modern design with blue (#00A3FF) accent color
Professional photo of Jackson prominently featured
Mobile-first responsive layout
Smooth scroll animations
Testimonial screenshots from real WhatsApp conversations
Technical Implementation
Built with React and Gatsby for static site performance
GraphQL for data management
Styled Components for scoped, maintainable CSS
Complete SEO with local business keywords
Open Graph and Twitter Cards for social sharing
Tech Stack
Frontend: React, Gatsby, GraphQL
Styling: Styled Components
SEO: Meta tags, Open Graph, local keywords
Result
A landing page that converts local business owners into marketing clients. The page follows the exact principles Jackson teaches: clear value proposition, social proof, qualification, and a frictionless WhatsApp CTA.