Feijoada das Pretas - Digital Menu & Ordering by Pedro ChalegreFeijoada das Pretas - Digital Menu & Ordering by Pedro Chalegre

Feijoada das Pretas - Digital Menu & Ordering

Pedro Chalegre

Pedro Chalegre

Feijoada das Pretas Digital Menu
Feijoada das Pretas Digital Menu

The Challenge

Feijoada das Pretas is a local delivery restaurant in Jaboatão dos Guararapes, PE, specializing in traditional Brazilian feijoada and homestyle dishes. They needed a digital menu that was simple, fast, and mobile-first, since most of their customers order via WhatsApp from their phones.

The Solution

I built a clean, fast digital menu focused on one thing: getting orders to WhatsApp as quickly as possible.

Menu & Ordering System

Complete digital menu with 11 items across categories: feijoadas, house specials, desserts, and drinks
Category filter tabs for quick browsing
Each item displays photo, description, portion size, and price
"Add" button on every item for frictionless ordering
Direct WhatsApp integration for order placement with pre-filled messages

Design & UX

Mobile-first design (90%+ of customers browse on mobile)
Clean, appetizing food photography prominently displayed
Simple navigation with no unnecessary clicks
Fast loading times for customers on mobile data
Warm color palette that matches the brand's homestyle identity

Technical Implementation

Built with React and Vite for blazing-fast performance
Lightweight CSS3 styling (no heavy frameworks needed for this scope)
WhatsApp API integration for direct ordering
Complete SEO with local keywords targeting Marcos Freire, UR11, and Jaboatão
Geo-targeted meta tags for local search visibility

Tech Stack

Frontend: React, Vite, CSS3
Integration: WhatsApp API
SEO: Local SEO, Open Graph, geo meta tags

Result

A simple, effective digital menu that turns phone browsers into WhatsApp orders. The restaurant now has a professional online presence that works as a 24/7 ordering channel, optimized for the local delivery market in Jaboatão dos Guararapes.
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Posted Jul 15, 2026