Atelier Premium - Luxury Beauty Salon Website by Pedro ChalegreAtelier Premium - Luxury Beauty Salon Website by Pedro Chalegre

Atelier Premium - Luxury Beauty Salon Website

Pedro Chalegre

Pedro Chalegre

Atelier Premium Website
Atelier Premium Website

The Challenge

Atelier Premium is an exclusive beauty salon in Boa Viagem, Recife, with 15+ years of experience and 8,500+ VIP clients. They needed a website that matched the premium positioning of their brand: sophisticated, elegant, and built to convert visitors into booked appointments.

The Solution

I designed and developed a premium website that feels like walking into the salon itself.

Design & Visual Identity

Luxury gold (#D4AF37) and dark color palette reflecting the brand's premium positioning
Full-screen video hero with smooth animations
Elegant typography and generous whitespace
Gallery section with category filters (cuts, coloring, treatments, bridal)
Responsive across all devices with a mobile-first approach

Service Catalog & Booking

Complete service catalog with pricing, duration, and detailed descriptions
7 service categories: facial treatments, hair design, color artistry, therapeutic massage, nail artistry, bridal makeup, and personalized consulting
Integrated booking form with service selection dropdown
Direct WhatsApp redirect with pre-filled appointment message
Strategic CTAs throughout the page to maximize bookings

Technical Implementation

Built with React, Next.js, TypeScript, and Tailwind CSS
Framer Motion animations for smooth transitions and scroll effects
Optimized images in WebP format for fast loading
Complete SEO setup with meta tags, Open Graph, and local SEO
Fully responsive with viewport-fit cover for modern devices

Tech Stack

Frontend: React, Next.js, TypeScript, Tailwind CSS
Animations: Framer Motion
SEO: Meta tags, Open Graph, Twitter Cards, local SEO
Integration: WhatsApp Business API

Result

A premium digital experience that positions Atelier Premium as the top beauty destination in Recife. The website works as a 24/7 booking machine with strategic CTAs, a complete service showcase, and a seamless WhatsApp booking flow.
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Posted Jul 15, 2026