UK CGI Studio: 54 Leads, 7 Quotes, a Signed 9-Plot Scheme

The challenge

The studio got most of its work from referrals and wanted a steady flow of enquiries from developers and housebuilders, not homeowners or students. The audience is small and specific, so cheap clicks were not the goal. The right people were.

What I did

Built a lead campaign with an instant form that asks who you are, what the project is and whether drawings are ready, so the studio can see at a glance who is serious.

Tested the studio's own flythrough video against a static render.

Narrowed the audience after an early wrong-fit lead, and kept it to England.

Sent a weekly read of spend, cost per lead and lead quality.

Results (first month)

£232.66 spent, 17 leads, £13.69 per lead.

The flythrough video brought 10 of them at £10.64 each, against £19.35 for the static image.

The strongest lead: a developer with seven houses to sell off-plan, drawings and 3D files ready.

Next: an evening-only test and a new "sell homes before they're built" creative, inside the same monthly budget.

Update after 7 weeks

£777 spent, 54 leads, £14.38 per lead on average. The main flythrough campaign is now down to £10.60 per lead.

Quality, from the client: around 18 leads became real conversations and around 7 were quoted or being priced, including larger multi-plot flythroughs. That is roughly £43 per real conversation and £111 per quote.

The best leads keep coming from the flythrough video: developers with multi-plot schemes and drawings ready.

Update after 9 weeks, first signed project

A developer with a 9-plot barn scheme came in through the multi-plot flythrough video ad ("Multiple plots to sell?") and signed with the studio after three phone calls. Quotes sent in the same period include £4,000 and £6,000 projects.

Next: a lookalike audience built from the studio's own client list, live since this week.

Timeline

Start: lead campaign with a qualifying instant form, the studio's flythrough video tested against a static render, England only.

Month 1: £232.66 spent, 17 leads at £13.69 each. The flythrough video pulled ahead at £10.64 per lead vs £19.35 for the static image.

Week 7: £777 spent, 54 leads (£14.38 average), flythrough campaign down to £10.60 per lead, around 18 real conversations and around 7 quotes.

Week 9: first signed project, a 9-plot scheme from the multi-plot video ad.

Proof from Meta Ads Manager

Full write-up: loumads.com/en/case-uk-visualisation-studio