Daily Ad Optimization: Kill or Scale Decisions
Hamza El hadri
One ad set spent $169 today at a 3.4% CTR. I killed it before lunch.
Another was at 20.9% CTR on $9 of spend — I left it alone.
That's the whole job. Know which one to kill and which one to leave running.
This week on one content creator account: 11 active ad sets, $393 spent today, average CTR across healthy sets sitting at 17–21%. Two paused, zero wasted
overnight.
Most brands don't have someone watching this daily. The algorithm doesn't pause bad ads — you have to.
If you're spending $2k+ per month on Meta and nobody is checking your ad sets every day, you're leaving money on the table.
DM me. I check accounts daily and tell you exactly what to cut and what to scale.
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Posted Apr 22, 2026
One ad set spent $169 today at a 3.4% CTR. I killed it before lunch. Another was at 20.9% CTR on $9 of spend — I left it alone. That's the whole job. Know wh...
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